Ashly Burch Raises Concerns Over AI-Generated Aloy Amidst Industry Debate

Con Ryan Messina Notizie
19 marzo 2025 Nessun commento

Ashly Burch, the voice actress of Aloy from Guerrilla’s Horizon series, was deeply concerned by a tech demo from Sony Interactive Entertainment, featuring an AI-generated Aloy. This happened during the voice actors’ strike in the USA.

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Horizon is the famous open-world action-adventure game series from Guerrilla. Games set in a post-apocalyptic America of the 31st century, where humanity has regressed to a tribal state. With a world now dominated by giant animal-shaped machines.

All through the eyes of Aloy, the series’ protagonist, voiced by Ashly Burch. Burch is a voice actress with numerous roles in the video game world, with iconic roles such as Tiny Tina in Borderlands, Chloe in Life is Strange, and Aloy in Horizon. Buy the CD Key for Horizon Zero Dawn Remastered and play the acclaimed first chapter with enhanced graphics!

AI Aloy: The Showcase and Information About the Tech Demo

Just a few days ago, a very interesting, albeit controversial, video leaked. It was a tech demo featuring an Aloy as a virtual assistant. This news was shared directly by The Verge from an anonymous source.

In the video, Sharwin Raghoebardajal, software engineering director at Sony Interactive Entertainment, interacted with an AI version of Aloy. It was able to respond to some questions with a synthesized voice and “stock” facial movements. The video was soon removed due to an action from Muso, a copyright company working for Sony. However, the video was quickly shared by many users.

The Verge Article on AI-powered PlayStation characters

O vídeo que a Sony não quer que você veja:

Empresa está testando IA para tornar seus personagens responsivos ao jogador. O teste foi feito com Aloy, da franquia Horizon, respondendo perguntas de Sharwin Raghoebardajal, diretor de software da SIE pic.twitter.com/VoQD1SVKpg — Ronaldo Gogoni (@RonaldoGogoni) March 10, 2025

Ashly Burch Comments on the Growing Abuse of AI in Voice Acting

The news certainly made the rounds over the last week, inevitably reaching the eyes of Ashly Burch, the voice actress of Aloy. She, of course, spoke about the situation, emphasizing that she was never contacted for the creation of AI Aloy. This comes amidst a concerning situation in the voice acting world in the USA.

Many voice actors are currently on strike due to the need for strong regulations regarding voices created with AI. It’s a delicate issue, with Ashly herself expressing extreme concern for the future, fearing the day when AI could take over voices and facial features, costing jobs.

In Conclusion

In short, the situation is certainly not the best. Although it is still an immature technology, it seems that many in the tech industry are intent on abusing AI to reduce costs, rather than enhancing and optimizing products.

The future where an AI Aloy acts as a virtual assistant is certainly still far off. And the hope is that the video game voice acting world doesn’t lose those iconic voices that have accompanied us over the years.

Ryan Messina

Grande appassionato di videogiochi fin da quando ho messo mano per la prima volta il Game Boy. Provando numerosi giochi nel corso degli anni, tra i generi più disparati e trovando alcune gemme nascoste e titoli di nicchia. Appassionato anche di tecnologia, sempre aggiornato sulle ultime novità del panorama videoludico PC e console. Pronto a condividere e portarvi le ultime news al riguardo.