
After numerous delays and a long wait, Assassin’s Creed Shadows is finally out in the wild. This latest entry in Ubisoft’s flagship series has been met with a whirlwind of responses, ranging from enthusiastic praise to heated controversy. As the publisher braces for the inevitable backlash, it’s clear that the reception has been sharply divided between critical voices and vocal community support.

A polarizing decision
Right from the announcement, Assassin’s Creed Shadows sparked a massive wave of reactions, primarily due to its bold historical setting and the selection of protagonists. The game lets players step into the shoes of Yasuke, a figure inspired by the legendary Black samurai whose existence has long been debated by historians. While this creative decision was met with excitement by some fans who valued the representation and fresh perspective, it also led to a wave of backlash. Critics argue that this move is too politically motivated, while others commend Ubisoft for pushing the boundaries of narrative innovation.
Le Japon féodal selon Ubisoft :
— Aurea (@AureaLibe) March 19, 2025
Un samouraï africain hétéro qui embrassse un homme qui se prend pour une femme.pic.twitter.com/gNZiGs0YU0
This controversy feeds into a larger dialogue about representation in video games, a conversation that has only intensified in recent years. On one side, detractors accuse Ubisoft of pandering to “woke” politics, while others celebrate the company’s attempt to amplify historically marginalized voices. You can find the best price for the game with our Assassin’s Creed Shadows key.
A scene that challenges norms of representation
One of the game’s most talked-about moments is a scene that has drawn attention from both players and critics alike. It features a non-binary trans character sharing a heartfelt moment with a veiled woman, creating a lesbian romance subplot. This representation, uncommon in the gaming world, has led to a flurry of mixed reactions online.
For many, this inclusion represents a brave step forward, reflecting Ubisoft’s commitment to incorporating diverse gender identities and cultural backgrounds. However, others view it as an ideological move that could polarize the player base.
Ubisoft a encore frappé.
— Aurea (@AureaLibe) March 19, 2025
Leur jeu Assassin’s Creed Shadows contient un personnage trans non-binaire et une romance lesbienne avec une femme voilée.
Cette entreprise woke mérite la faillite.pic.twitter.com/kd6dyqKM3Q
In a recent interview, the developers revealed that they intended to address contemporary themes and provide a platform for characters that embody today’s diverse social landscape. Despite the backlash, Ubisoft stands firm behind this narrative direction, believing that it mirrors the evolving attitudes of its audience.
Ubisoft acts swiftly to protect its team
In light of the hostile reactions, Ubisoft has taken steps to shield its developers from harm. According to an article from BFM Tech & Co, the publisher advised employees to avoid revealing their association with the company on social media to prevent harassment. Additionally, Ubisoft’s Canadian office has rolled out a comprehensive anti-harassment initiative, complete with a team dedicated to monitoring social media and offering both legal and psychological support.

These actions aim to protect the well-being of Ubisoft’s team members in a climate where online vitriol is rampant. The company is taking every precaution to prevent the controversy surrounding the game from escalating into a situation that could harm the people behind its creation.
Stock prices soar despite controversy
Amidst the uproar, Ubisoft saw a notable surge in its stock price the day following the release of Assassin’s Creed Shadows. Analysts suggest this spike may be a direct result of the heated debates surrounding the game, which have likely helped raise its profile. The media frenzy around the controversy may have attracted investor interest, betting on sustained enthusiasm despite the criticism.

The rise in stock prices is being interpreted in different ways: some view it as a sign of a renewed, passionate interest in the franchise, while others argue it’s merely the result of media hype. Only time will reveal whether this surge is sustained, with early sales numbers expected to offer more clarity.
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